Protecting Company Image

This 1-day in-company workshop theory course covers the importance of company and professional driver image. It concentrates on the requirements, skills and responsibilities of drivers and how actions, interruptions, distractions and slips in concentration can impact company, drivers and other road users.

Benefits of attending

  • Confirm the skills required by the professional driver in a modern transport industry
  • Understand the safety requirements in relation to vehicle, trailer, load and driving environment
  • Encourage the use of techniques and technology to improve road safety
  • Promote positive driving attitudes through reflection and critique to improve driving practices and protect the driver and company brand

Course content

  • The importance of company image
  • Tip of the iceberg - road traffic incident. What effects could a road traffic incident have on business, employees and reputation?
  • Legislation surrounding driver, vehicle, load and driving environment
  • The driver - lifestyle and personal factors that can affect road risk
  • The vehicle - understand the principles of the technology and equipment used in operations, including trailer and load safety
  • The driving environment:
    - work-related road risk
    - safe urban driving
    - hazard perception
    - crash for cash
    - in-cab technology
  • Hot topics - a summary of the latest developments in the industry

Course available to Consortium members.


1 day (7 hours excluding lunch and breaks).
Maximum 20 delegates depending on facilities.

7 hours upload time is recorded on the Driver and Vehicle Standards Agency database for Driver CPC for this course.

Booking and information

This course is ONLY available as an in-company option  For more information please email or call 03717 11 22 22.



£78.25 Excluding VAT


£97.81 Excluding VAT

The price includes the Driving Standards Agency (DSA) upload fee of currently £8.75 per seven hour block (may be subject to change at the discretion of DSA). 

Date Town