Guest blog: Staying informed is key to staying ahead during Games time

Posted on: Thursday, 26 July 2012 by Debbie Attwood

Alex Jolly, DHL's General Manager, UK and Ireland Transport Projects, guest blogs for FTA...

 

Since the London 2012 Games were first announced in 2005, logisticians have been kept busy predicting how the events will impact transport and deliveries in and around the capital, and devising plans to mitigate the effects of these disruptions - ultimately contributing to the overall success of the Games.

Early awareness of the impact the Games will have on the nation’s transport network has been critical. From TfL’s Get Ahead of the Games campaign, to FTA’s Olympics microsite to operators' own efforts to keep their customers and colleagues updated, such as DHL’s Summer 2012 Logistics LinkedIn group, the industry has done a laudable job at keeping its stakeholders informed throughout the process. These information channels are set to become even more valuable as the Games commence and up-to-the-minute details become vital.

What’s been truly impressive, particularly over the past 18 months, has been the close working relationships forged between industry and transport authorities in planning for and raising awareness of anticipated transport disruptions. Indeed, FTA’s work in pushing freight and logistics onto the Games organisers' agenda has gone a long way in raising the longer-term profile and importance of the sector. Being closely engaged with FTA, TfL and other parties over the past two years, has clearly helped DHL in its own planning efforts.

Maintaining sight over transport plans and restrictions as they’ve developed has meant we’ve been able to work with our customers early on in the process to ensure they’re well-placed to make the most of the commercial opportunities presented by the Games. Although some of the challenges logisticians will likely face this summer are unprecedented within our generation, they’re by no means insurmountable. Those who have planned ahead and made the most of the information available to them stand to benefit significantly over those who may have taken a more lackadaisical approach to assessing their transport plans. Join DHL’s Summer 2012 Logistics LinkedIn group for ongoing updates and advice on keeping London moving and to see the video about DHL's preparations for the Olympics watch the FTA video.


Let the Games begin…
 

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